Hospitals are learning how today’s patients are so different from those just 20 years, or even 10 years ago. With the internet and its boom in information sources, with medical tourism bringing patients in from unfamiliar places and with unfamiliar demands, the customer – or the patient – can no longer be taken for granted.
Given the dynamic nature of service and the changing competitive landscape, health care providers especially in popular medical destinations are having to deal with a game changing dynamic. Read more…
Medical tourism has emphasized the need for hospitals to improve their marketing, and to provide a better patient experience. Corporate communications expert Sandip Chaudhuri presents a practical approach to understanding and analyzing customer service in hospitals. If you have a view about hospital marketing or quality medical tourist experiences, please write to us.
