If you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.
In building web pages for the Top 10 World’s Best Hospitals for Medical Tourists on the MTQUA website, we’re discovering that most hospital websites are breaking basic rules.
I assigned a new intern in the office to work on this as her first project, expecting it would be a straightforward, simple task – a few facts about each hospital that a medical travel facilitator or a prospective patient would want to know.
Leslie, the intern, is having a lot of trouble with this assignment. But it’s not her fault she can’t find the information that would be useful to prospective patients or medical travel facilitators. Read more…
