U.S. Port Huron Hospital's Canadian Care Team promotes medical tourism to Canadians
A hospital in the U.S. border state of Michigan has hired a Canadian marketer to promote its diagnostic testing services to Canadians within a 60-mile radius across the border.
Port Huron Hospital sits near the third-busiest border crossing into the U.S. from Canada and is using a multi-media campaign of billboards, print ads, a website and radio commercials to attract Canadians from as far across the border as London for no-wait diagnostic testing.
Once across the border into the U.S., Canadian medical tourists can drive to the hospital in less than 5 minutes. Read more…
